FARA is looking to launch the charity’s new Individual Giving programme and is looking for an experienced fundraiser to lead the creation and launch of this.

It is an exciting time for the charity, which helps disadvantaged children, young people, adults and their families in Romania. Building on the initial income opportunities and strategy development work done by fundraising consultants, you will be joining a marketing function with ambitious plans to transform their communications. You will work alongside colleagues across the whole organisation to deliver this work and will have the support of the Director of Marketing and Communications, the CEO and additional support from Nova Fundraising who have already been working with the charity on a consultancy basis.

The Individual Giving Manager will be responsible for:

• Creating systems, structures, activities and messages designed to launch and grow individual giving with an ambition to take the charity’s fundraising income to six figures over three years.
• Using data to inform Individual Giving campaigns, creating powerful messaging to acquire, retain and upgrade donors through digital and offline methods.
• Brief and oversee the work of external agencies, as required, to support the recruitment and engagement of new supporters.
• Oversee and implement stewardship plans and supporter journeys for financial donors, who work alongside those of other supporters to ensure optimum message integration and upsell/cross-sell opportunities.
• Work with colleagues to generate and implement FARA’s email stewardship programme for individual givers.
• Plan, schedule and manage personalised communications with donors.
• Explore other fundraising areas, including events, community, legacy and major donors.

Are you entrepreneurial, innovative, personable, and collaborative, with experience developing and delivering fundraising programmes?

The role requires a candidate with a strong background in building relationships and identifying and developing new fundraising messages, campaigns and activities from scratch.

This is not a case of picking up a mature programme and running with it (although the organisation does have a small baseline of donors who have been giving for many years). The opportunity is all about creating, testing and learning – to diversify income sources at FARA, utilising the extensive network of supporters it has gained through its 40 charity shops across London.

You will need to be proficient in digital platforms, with experience in building a digital-focused approach to supporter acquisition and donor development. You will play a crucial role in nurturing relationships with individual supporters to make a difference to the lives of disadvantaged children, young people and adults in Romania.

The post-holder will have previous experience in fundraising, ideally experience specifically within IG, however this is not essential and we will consider candidates looking to transition into a new area of fundraising. You will need experience of developing creative fundraising programmes and be excited by the prospect of pursuing new opportunities for the organisation by engaging with existing supporters—many of whom might only have ‘gifted’ the charity via donations of pre-loved clothes and other items to FARA shops.

FARA funds, develops, and manages social support services across Romania for vulnerable children, children with learning disabilities and complex needs, youth at risk, adults with learning dis-abilities, and community-based programmes, tackling poverty through education for Romania’s poorest families. FARA, established in 1991 following the fall of communism, has grown to be one of the biggest and most established NGO’s in Romania, working to building a stronger future for Romania.

This is an exciting new role for the organisation and a wonderful opportunity for the right individual to shape an emerging fundraising programme. You will be joining a relatively new marketing team that is working to build and develop this wider function for FARA to support the shops’ net-work and fundraising work. Working with an innovative and creative team, you will be well-supported to test, learn, and apply to achieve success.

The role is permanent and full-time, and offers the opportunity to work flexibly from the offices in Teddington or Angel, and from home.